We create products that make plant keeping so easy that anyone can do it.

We create home accessories to improve the living environment. For plant lovers, with or without a green thumb. We make caring for plants easy. And we encourage good stewardship of the natural environment.

We want to help bring the joy of gardening to anyone and everyone. To do that, we bring our customers fresh, personalized ideas, we source the best plants and products from the best suppliers, then we deliver them to their new home, along with all the tips an urban gardener could possibly need to look after their new garden.

Plants are vital to human life. We love plants, and our mission is to empower you to care for them and the ecosystems they support.

Through our products, we hope to inspire you to take care of plants, both at home and in nature.

The natural world is our primary source of inspiration, and we believe we have a responsibility to take care of it.

For every product you buy, we will plant at least one tree to help grow sustainable forests.

We are continuously looking for ways to improve our net environmental impact.

For example, our packaging uses only recyclable materials and less than 0.5% plastic. And our products are made only of materials that are non-toxic to the natural environment